Visual Library

About

There are nine distinct types of brand identities. Each types is distinguished by two main characteristics: Point of reference (how you want customers to understand your brand), and tone and manner (how the brand usually behaves or expresses itself). If your company culture is aligned and integrated with that identity, your employees are more likely to make decisions and take actions that deliver on your brand promise.

Author

• Denise Lee Yohn

Subject

Organizational culture

Format

Graphic

Publication Date

December 17, 2019

About

Beginning in January 2018, the United States abandoned the trade multilateralism forged after World War II and adopted a new strategy of going it alone. Perhaps the most crucial effect for firms is uncertainty. This chart shows one aspect of uncertainty, as measured by newspaper coverage of policy-related economic uncertainty in the U.S. It peaked in August 2019, hitting a point about twice as high as any other reading in the 34 years for which data exist.

Author

• Katheryn Russ

Subject

Economy

Format

Graphic

Publication Date

December 16, 2019

About

Between now and 2018 experts predict that we’ll see the number of smartphones, tablets, and other connected devices skyrocket.

Author

• Marco Iansiti
• Karim R. Lakhani

Subject

Competition

Format

Graphic

Publication Date

November 01, 2014

About

Global information flows keep growing, but trade, people, and even capital find it harder to cross borders.

Author

Subject

Economy

Format

Graphic

Publication Date

November 03, 2014

About

Having a conscientious spouse has a positive effect on your salary, ability to get promoted, and your job satisfaction.

Author

• Andrew O’Connell

Subject

心理学

Format

Graphic

Publication Date

November 06, 2014

About

In making decisions,
our minds are often working against us—no one is immune to errors in thinking. Use this 28-slide PowerPoint presentation—based on the classic HBR article—to expose the well-documented psychological traps that are particularly likely to undermine business decisions and help your client or team develop defenses against them.

Author

Subject

分析

Format

微软幻灯片软件

Publication Date

January 01, 2006

About

慢性Micromanagers为他们的行为提供常见的借口，但他们说的不是他们真正意味着什么。

Author

Subject

Communication

Format

Graphic

Publication Date

November 11, 2014

About

Use this tool to prepare for your next big meeting.

Author

• HBR Editors

Subject

Meetings

Format

Graphic

Publication Date

March 26, 2015

About

Big data is here to stay. The trick is finding ways to make it work for us. This 21-slide PowerPoint presentation provides a primer on big data—explaining how it differs from the analytics of the past—and describes the business opportunities and challenges it presents.

Author

• Andrew McAfee
• Erik Brynjolfsson

Subject

Competitive strategy

Format

微软幻灯片软件

Publication Date

March 18, 2015

About

Very few people can come up with a brilliant metaphor on the first try. Push past the obvious choices to come up with more creative, unique ideas.

Author

• Nancy Duarte

Subject

Creativity

Format

Graphic

Publication Date

November 17, 2014